Meet Rhumaa, the sustainable minimalist yet colourful brand from the Netherlands. Using materials such as lyocell or cupro, the brand offers apparel for women and men with prints drawn by African artists. Every collection involves the work of a new artist and is vegan, fair and zero waste.
What are the concept and commitments of Rhumaa?
We have a real passion for sustainable fashion, impactful art and making an honest difference! Our collections are timeless and sophisticated with modern, soft tailoring and an inspirational art print. Every collection unveils a unique and powerful story; expressed through print, design, colour, details, and high-quality sustainable fabrics. No stone unturned!
We are focused on building up products of purpose and making tracks to a more sustainable future. We realise a journey takes time and most of our big ideas need to start with small beginnings, but we are on our way and continue to build onto our green goals every day.
On our path, we share impact art stories from sustainable art communities and donate into the Rhumaa Foundation where we support sustainable programs and projects in South Africa. Our clothes are made in fair conditions by communities and people who have a love for nature and the environment like us.
We build onto our sustainable fabric library every collection and look at building new ideas to create circular practices as a whole. We recycle fabrics, look for ways to reduce waste and repurpose where we can. Little by little, we head towards a greener future and we’re thrilled to be doing our bit.
Above all, we want our customers to feel incredible in our clothes, not just when or how they choose to wear them but also why they choose to wear them.
We support sustainable communities, collaborations and work with like-minded suppliers – all with a need to steer change in fashion and the environment as a whole.
Rhumaa is perfect for shoppers looking for…..?
Minimalistic, high-quality and sustainable womenswear and menswear fashion.
Which item in your collection best represents your brand?
Our suits are signature to our brand. They represent art stories shared by our collaborating artists and our timeless, quality, sophisticated styles best.
In another life you could have been….
A nature photographer and conservationist.
Any last words for the #VEPSIfamily?
We believe everyone has a voice and together, we can be heard and make a difference. Sharing stories can change the world and we see that every time someone buys a Rhumaa item. It’s a beautiful thing.