If you follow us on Instagram, you know that we often travel to select the best of sustainable fashion worldwide for VEPSI marketplace. If we had to name one thing we love at least as much, it would definitely be collaborating and connecting with people who support, promote and shop sustainable designers. That’s why when Romina and Leticia, organizers of the sustainable fashion pop-ups ‘PAUSE’, offered us the possibility to partner with them again – this time for their London Fashion Week Pop-Up edition, we said yes!
(Little reminder: In April we’d already partnered with PAUSE for their Paris edition – read it all here).
The online pop-up experience
In the meantime, the VEPSI marketplace for sustainable brands was launched… and after a long conversation with the PAUSE girls, we decided that if there’s one thing we really need to try out, is to make their legendary pop-up shopping experience accessible to all – even if you cannot attend the pop-up. We decided to launch an online pop-up sale that would, unlike the 10 days sale in London, remain accessible afterward!
For us, this “capsule” curation on VEPSI is a real incarnation of the key assets of sustainable fashion: talent, collaborative spirit, innovation, and diversity. To give other actors of the sustainable fashion scene the possibilty to curate and sell brands online is an interesting way for us to discover designers and learn as we adopt different perspectives on sustainable fashion. (By the way, as we write these lines, we are already programming the next capsule collection with another partner… #teasing)
Another (unforgettable) #VEPSIambassador experience
We couldn’t celebrate this new step without those who are the very heart of VEPSI, those who connect all the brands with YOU – our #VEPSambassador influencers. The PAUSE pop-up during #LFW was indeed the perfect moment for another #VEPSIambassador influencer experience. An event that would celebrate the beauty and kindness of sustainable fashion. What we love about organizing such events is the photoshoots, the panel talks with experts, and gathering people around good food and drinks to create real connections (yes, we mostly like to do things we love). It was a wonderful afternoon. Incredible food with our sustainable catering partner Luminosa, insightful chats with designers and experts from the sustainable fashion scene and especially, our #VEPSIambassadors who took part in a panel talk but also created beautiful outfits from new designers that their communities had yet to discover.
Putting words on the atmosphere during this day is a bit hard… so we would like to share a video we made during that day! A glimpse of the day – in the shoes of a VEPSI ambassador.
A huge thank you to all #VEPSIambassador members– and if you want to be one of them and join us for upcoming campaigns or events, you can subscribe here!